Let's face it, the days of hoping for a big record company contract are over for independent musicians. That ship has sailed. If you are still hoping to board that boat, you're in for a long wait.
The responsibility for forging a career and a living now falls to the musician him, or herself. The opportunities currently are limited only by one's imagination. Many of these opportunities are entirely new ways to earn.
One opportunity that is now starting to mature and become a viable choice for indie musicians and music producers, is the cell ring tone market. As with home computing, cell phones have become much more powerful with vastly bigger memories than just a few years ago.
The new, more powerful cell phones, are catering to a world market hungry for entertaining content on their personal digital devices. For the musician, that means demand for music, and that means earning potential.
The Cell Ring Tone - Once a low-fi novelty, now a hi-fi and serious business
Viral, word of mouth and forwarded entertainment has become the norm in a musician's promotion strategy. It can also be said that no musician's strategy is complete if they aren't providing musical content to the cellphone and personal digital device market.
Tiny boutique cellphone apps providers are now signing major partnerships with entertainment corporations as well as licensing deals with musicians big and small in order to keep up with the approaching tidal wave of demand for more and varied audio-visual phone based entertainment.
In other words, people want more stuff for their phones and they want it now.
Make your own downloadable ring tone online
Musicians and fans have the same choice for creating ring tones.- Using audio recording software to custom edit a ringtone snippet from an existing song
Message to indie musicians from your immediate future: "Ask not for whom the cell ring tone tolls. It tolls for thee..."
If you are a musician, the fact is, you are very rapidly going to have to find effective and economical ways to record and produce, market, and sell your music yourself. It may seem daunting, but for those who embrace the challenge, the opportunities are huge and unlimited.
In a future article we'll talk about some simple audio editing tips and tricks for creating your own ring tones.
If you are an unsigned musician and home recording artist, or know someone who is, I invite you to find out more about taking advantage of the cell ring tone market and other new music opportunities in part 2 of this article. When you visit, sign up for my free home recording lessons and the Easy Home Recording Blueprint method I use to record songs and music for movies, TV, cd release, licensing etc.
Warner/Chappell, Hi Bias, Audio Socket and LoudThud recording artist, songwriter and producer, Owen Critchley has been writing, recording and releasing music for over 15 years. For more information about Owen and his home recording tips, and how to be successful in the new music business, visit http://recordinghomestudio.com
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